Is there a pattern underlying how technologies hook us? It has changed my entire outlook on how and why I use the every day products I use. What makes us engage with certain products out of habit? It is impossible to follow and a robot would be better. Record again with a real narrator please. Incredible. Sales get potential customers to open their wallets to buy the product. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who's ever dreamed of doing it on their own. Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products. Notable companies were making billions of dollars selling virtual cows on Please try again. Stream or download thousands of included titles. This book wasn’t for you, but who do you think might enjoy it more? Morgan Brown, Notes on Startups, or How to Build the Future, By: Russell Newton, How to Solve Big Problems and Test New Ideas in Just Five Days, By: Highly recommended. Those are much more detailed books so if you’re looking for a summary of those works this is good for that. Dude! Think about a company. Christopher Ragland, By: Reviewed in the United Kingdom on February 1, 2018. Note to Audible Listeners: As of December 2019, this version of the Hooked audiobook has been revised and rerecorded to greatly improve audio quality. How to Control Your Attention and Choose Your Life, By: The next Larry Page or Sergey Brin won’t make a search engine. Cancel online anytime. Prime members enjoy FREE Delivery and exclusive access to music, movies, TV shows, original audio series, and Kindle books. the airplane is the background at one point, he was ok but again terrible product for a book taking about quality products.was totally a distraction, The narration is done by Nir Eyal himself. Peter Thiel, You didn’t love this book--but did it have any redeeming qualities? Walter Dixon, Discover the secrets of the most successful entrepreneurs of our time, By: If you want to write a book then write one, but don't modify this!Finally there are weird cuts and merges in the recording.Incredibly unprofessional. Nir Eyal knows how technology can be used to capture people's attention. Nir Eyal certainly knows his stuff. and others. You might be better off buying the lower cost eBook instead. Eric Ries, How Effective Product Management Creates Real Value, By: This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Great for aspiring entrepreneurs. Note to Audible Listeners: As of December 2019, this version of the Hooked audiobook has been revised and rerecorded to greatly improve audio quality. and others. By Habit-forming Products, it means only Facebook/Twitter/Instagram kind of products. He fumbled with words frequently and the audio quality felt a little off. Narrator makes the unbearable with his almost AI voice. I really wanted to enjoy and learn from this book, but a consultant/part-time lecturer's experience just isn't as valuable as a successful entrepreneur's, no matter how much 'research' is involved. Engineers build the product. Designers need to do that and all. Yet I think the narrator recorded this in his bathroom.I never leave reviews but this is too good of a book to have this sloppy of a recording, yes for the content but the recording is terrible - i have hear music in the background in some sections and car noise in another. This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. The narration is a little off, but not enough to warrant the other negative reviews. Loved the insight on this book provides. Nir Eyal spiega il modello del gancio rivolgendosi non solo agli imprenditori, ma anche ai singoli clienti. Why does some online content go viral? By: Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. Nir does a good job of explaining each idea and then providing multiple real world examples to showcase how each idea is being used by organizations you know. © 1996-2020, Amazon.com, Inc. or its affiliates. By: ... Hooked by Nir Eyal is one of the few great business books. But: the content lends itself much more to a written format. $14.95 a month after 30 days. I am going to be listening to this audio book again . will listen again and again. Rob Fitzpatrick, By: The culture, the brand, the unspoken, returned before finishing first chapter. If you can make it through the narration, you'll definitely get your money's worth. Brian Christian, If you could play editor, what scene or scenes would you have cut from Hooked: How to Build Habit-Forming Products? Hope another version comes out, Extremely useful, well-rounded and applicable research for tech novices and industry veterans alike. 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